TY - CHAP M1 - Book, Section TI - Marketing Responsibilities A1 - Page, Catherine G. Y1 - 2015 N1 - T2 - Management in Physical Therapy Practices, 2e AB - LEARNING OBJECTIVESDiscuss the reasons for modification of the traditional Four Ps of Marketing in healthcare.Compare the characteristics and purposes of inbound and outbound marketing.Distinguish among advertising, publicity, promotion, and public relations.Compare traditional and social marketing strategies.Compare the cost and effectiveness of branding and other marketing tools.Discuss the need to consult with marketing professionals. SN - PB - McGraw-Hill Education CY - New York, NY Y2 - 2024/03/29 UR - fadavispt.mhmedical.com/content.aspx?aid=1183677160 ER -