RT Book, Section
A1 Page, Catherine G.
SR Print(0)
ID 1135089019
T1 Marketing Responsibilities
T2 Management in Physical Therapy Practices, 2e
YR 2015
FD 2015
PB McGraw-Hill Education
PP New York, NY
SN 9780803640337
LK fadavispt.mhmedical.com/content.aspx?aid=1135089019
RD 2024/04/19
AB LEARNING  OBJECTIVESDiscuss  the  reasons  for  modification  of  the  traditional  Four  Ps  of  Marketing  in  healthcare.Compare  the  characteristics  and  purposes  of  inbound  and  outbound  marketing.Distinguish  among  advertising,  publicity,  promotion,  and  public  relations.Compare  traditional  and  social  marketing  strategies.Compare  the  cost  and  effectiveness  of  branding  and  other  marketing  tools.Discuss  the  need  to  consult  with  marketing  professionals.